Integrity- doing the right thing, even when no one is looking. This is the whole premise that BFS was born and has grown upon. One of Mr. Herd's favorite sayings is "Always treat your customers as you would want your mother to be treated," and this is what our customer service representatives strive to do each and every day. Our mission here at BFS is to keep your family comfortable by providing exceptional service through integrity, hard work, and treating our customers like family..