Established in 1902, J. C. Penney Company Inc. is one of America's leading retailers. It operates more than 1,100 department stores across the United States and Puerto Rico. Serving more than half of the country's families each year, J. C. Penney Company Inc. offers an array of private and national brands. The firm offers a range of services, such as JCPenney salon, JCPenney optical, custom decorating, JCPenney wedding and gift registry as well as JCPenney rewards credit card, among others. It offers products of a selection of brands, including American Living, ALLEN B, Bisou Bisou, Call It Spring and Liz Claiborne, to name a few..